Social Media for Tourism and Events Skill Set
This course is fee free* for residents of Western Australia. Some eligibility conditions apply for the fee free training and other fees may apply for some courses. Please refer to the FAQs for more information.
* Please note that eligibility requirements apply to some of the fee free training.
Overview
Campus Perth
When Semester 2, 2026
How On campus
Start creating content that gets noticed
Create engaging content, grow online audiences and build practical digital marketing skills with this Social Media for Tourism and Events Skill Set.
This course equips you with the knowledge and hands-on skills to plan, create, publish and evaluate social media content for tourism, hospitality and events businesses. You'll explore popular social media platforms, learn the fundamentals of digital marketing, and discover effective strategies for connecting with customers online.
Through practical activities and real-world applications, you'll develop content creation skills, learn how to increase audience engagement, and gain an understanding of how social media can support business goals and enhance customer experiences. Whether you're looking to start a career in marketing, promote a tourism or events business, or expand your digital skills, this course will help you confidently create effective social media campaigns.
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Plan and create social media content (images, video, graphics, carousels) for a real tourism or events business
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Choose the right platform for a target audience
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Use real online industry tools, run a posting schedule and reduce your workload
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Write professional, on-brand responses to customer enquiries, complaints and negative comments
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Work within industry and organisational codes of conduct
Key skills needed for this course:
- Effective communication and active listening
- Ability to follow instructions accurately
- Professional and respectful customer service skills
- Basic computer and digital literacy
- Reading and understanding written information
- Time management and task prioritisation
- Ability to work independently and under supervision
- Commitment to workplace health, safety, policies and procedures
- Teamwork, reliability and professionalism
- Basic numeracy and willingness to work with data and spreadsheets
Select your preferred campus and apply
Semester 2, 2026
Details
Units
| National ID | Unit title |
|---|---|
| SIRXOSM002 | Maintain ethical and professional standards when using social media and online platforms |
| SIRXOSM003 | Use social media and online tools |
Get help
This form is only for course enquiries. If you would like to apply, please refer to the SELECT YOUR PREFERRED CAMPUS AND APPLY section above.