BSB40820 Certificate IV in Marketing and Communication
Are you ready to gain the essential skills to propel your marketing and communications career forward?
Join us to start your journey in the dynamic field of marketing and communications.
Some of our Online courses can be done completely online. However, some of the courses require a practical component or assessment that can't be done online, and some may be a mix of online and on campus learning. We’ll let you know what's required for your course. For all the details and a full list of Online courses, check out the Online study and application page.
Overview
Campus Perth | Leederville
When Semester 1, 2025 | Semester 2, 2025 | Continuous enrolment
How On campus | Online | Traineeship
Are you ready to shape the future of marketing and communication and ignite your career?
You can build and develop the fundamental skills of marketing and communication to kick-start or advance your career.
Delivered by industry experts, this qualification is designed for individuals passionate about acquiring practical skills to apply marketing and communication in diverse business contexts.
From market research and campaign planning to digital and social media marketing, consumer behaviour analysis, public relations and delivering impactful presentations, you’ll gain valuable and sought-after skills highly valued by employers.
Our newly curated curriculum will take your skills to the next level, solidifying your position as a marketing and communications expert.
- Market research: immerse yourself in conducting and analysing research to develop marketing strategies and tactics for various campaigns and projects.
- Digital and Social Media Marketing: Leverage relevant tools to create visually and engaging content that resonates with the audience across digital and social media platforms.
- Marketing presentations: Refine your presentation skills to deliver impactful marketing presentations. From pitching and debating your creative ideas, you’ll develop the skills to influence and engage your audience.
- Public Relations and Complex Documents: Learn how to craft and develop engaging content for a diverse audience, producing effective public relations materials and complex documents.
- Analyse consumer behaviour: Gain the knowledge and skills to interpret consumer behaviour through trend analysis, enabling you to develop and implement effective marketing solutions.
I have the following attributes:
- Ability to analyse and interpret information
- Creative
- Good organisational and communication skills
- Ability to work as part of a team
Select your preferred campus and apply
Continuous enrolment, 2025
Details
Course fees
(Tuition fee* $1,885.00 + Resource fee $0.00 )
(Tuition fee* $562.60 + Resource fee $0.00 )
*Fee disclaimers
The fees quoted are estimates only and are for the entire course for students enrolling on a full-time basis. Please view the full list of Fee disclaimers.
Please note fees listed include all units required to gain this qualification. If you're a continuing student and have successfully completed a lower-level qualification that is a prerequisite for this course, you'll only pay for the units that you need to enrol in, to complete this course.
Enquiries regarding fees can be made by calling us.
Units
Core
| National ID | Unit title |
|---|---|
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBWRT411 | Write complex documents |
Elective
| National ID | Unit title |
|---|---|
| BSBCRT413 | Collaborate in creative processes |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| BSBMKG441 | Develop public relations documents |
| SIRXECM002 | Prepare digital content |
| SIRXMKT002 | Use social media to engage customers |
| SIRXOSM005 | Develop a basic website for customer engagement |
Semester 1, 2025
Details
Course fees
(Tuition fee* $2,830.40 + Resource fee $50.00 )
(Tuition fee* $852.60 + Resource fee $50.00 )
*Fee disclaimers
The fees quoted are estimates only and are for the entire course for students enrolling on a full-time basis. Please view the full list of Fee disclaimers.
Please note fees listed include all units required to gain this qualification. If you're a continuing student and have successfully completed a lower-level qualification that is a prerequisite for this course, you'll only pay for the units that you need to enrol in, to complete this course.
Enquiries regarding fees can be made by calling us.
Units
Core
| National ID | Unit title |
|---|---|
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBWRT411 | Write complex documents |
Elective
| National ID | Unit title |
|---|---|
| BSBCRT413 | Collaborate in creative processes |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| BSBMKG441 | Develop public relations documents |
| SIRXECM002 | Prepare digital content |
| SIRXMKT002 | Use social media to engage customers |
| SIRXOSM005 | Develop a basic website for customer engagement |
Details
Course fees
(Tuition fee* $2,830.40 + Resource fee $0.00 )
(Tuition fee* $852.60 + Resource fee $0.00 )
*Fee disclaimers
The fees quoted are estimates only and are for the entire course for students enrolling on a full-time basis. Please view the full list of Fee disclaimers.
Please note fees listed include all units required to gain this qualification. If you're a continuing student and have successfully completed a lower-level qualification that is a prerequisite for this course, you'll only pay for the units that you need to enrol in, to complete this course.
Enquiries regarding fees can be made by calling us.
Units
Core
| National ID | Unit title |
|---|---|
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBWRT411 | Write complex documents |
Elective
| National ID | Unit title |
|---|---|
| BSBCRT413 | Collaborate in creative processes |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| BSBMKG441 | Develop public relations documents |
| SIRXECM002 | Prepare digital content |
| SIRXMKT002 | Use social media to engage customers |
| SIRXOSM005 | Develop a basic website for customer engagement |
Semester 2, 2025
Details
Course fees
(Tuition fee* $2,830.40 + Resource fee $50.00 )
(Tuition fee* $852.60 + Resource fee $50.00 )
*Fee disclaimers
The fees quoted are estimates only and are for the entire course for students enrolling on a full-time basis. Please view the full list of Fee disclaimers.
Please note fees listed include all units required to gain this qualification. If you're a continuing student and have successfully completed a lower-level qualification that is a prerequisite for this course, you'll only pay for the units that you need to enrol in, to complete this course.
Enquiries regarding fees can be made by calling us.
Units
Core
| National ID | Unit title |
|---|---|
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBWRT411 | Write complex documents |
Elective
| National ID | Unit title |
|---|---|
| BSBCRT413 | Collaborate in creative processes |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| BSBMKG441 | Develop public relations documents |
| SIRXECM002 | Prepare digital content |
| SIRXMKT002 | Use social media to engage customers |
| SIRXOSM005 | Develop a basic website for customer engagement |
Continuous enrolment, 2024
Details
Course fees
(Tuition fee* $1,885.00 + Resource fee $0.00 )
(Tuition fee* $562.60 + Resource fee $0.00 )
*Fee disclaimers
The fees quoted are estimates only and are for the entire course for students enrolling on a full-time basis. Please view the full list of Fee disclaimers.
Please note fees listed include all units required to gain this qualification. If you're a continuing student and have successfully completed a lower-level qualification that is a prerequisite for this course, you'll only pay for the units that you need to enrol in, to complete this course.
Enquiries regarding fees can be made by calling us.
Units
Core
| National ID | Unit title |
|---|---|
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBWRT411 | Write complex documents |
Elective
| National ID | Unit title |
|---|---|
| BSBCRT413 | Collaborate in creative processes |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| BSBMKG441 | Develop public relations documents |
| SIRXECM002 | Prepare digital content |
| SIRXMKT002 | Use social media to engage customers |
| SIRXOSM005 | Develop a basic website for customer engagement |
Get help
This form is only for course enquiries. If you would like to apply, please refer to the SELECT YOUR PREFERRED CAMPUS AND APPLY section above.